Master in Digital Marketing, eCommerce & Artificial Intelligence
Double degree:
Recognitions
Lifelong Learning Master's Degree
OBS Business School - OBS Formación Online en Management SL Communication, will process your personal data in accordance with your request in order to contact you and inform you of the selected programme with a view to the next two calls for applications, and may contact you by electronic means (WhatsApp and/or email) and by telephone, being deleted once this information has been provided and/or once the aforementioned calls for applications have elapsed.
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REQUEST INFORMATION
Open
call
12 months
Duration
Online Methodology
Specialize in Digital Marketing and gain the tools to succesfully communicate online, as well as the newest methods to develop the most effective digital strategies.
This programme is essential for professionals who work navigating the ever-expanding digital economy, with e-commerces spreading at an unprecedent rate.
The programme is structured in 2 blocks and culminates with the Final Project. In addition, during the programme there will be voluntary bootcamps and different additional activities.
Ignacio Somalo Peciña
Programme Director and Lonesome Digital Founder
Objectives
1 / Digital Communication
Understand the new paradigm of digital communication to improve the effectiveness of your strategies throughout different campaigns. Do so through an in-depth study of the essential elements and tools.
2 / eCommerce Management
Learn about the phases of the management process of an eCommerce, as well as the techniques used in each one of them to optimally lead this type of business, from user acquisition to after-sales service.
3 / Social Media
Identify the elements that are a part of the social media environment and learn to adapt them to the development of each specific digital strategy. Learn to design a Social Media plan, determining the necessary resources in an effective and efficient way.
4 / AI role
Understand the role and tools that AI offers regarding digital communication processes and how its capabilities can impact digital maketing and the e-commerce sector. Learn about the main tools that companies are already using to incorporate such development into their structures.
This program is complemented by conferences, seminars, and bootcamps that will help you build a solid technical foundation and learn to use some of the most in-demand tools in the market.
Why study a Master in OBS?
Employability Rate
Students who are working one year after completing their Master's degree.
OBS Positive Impact
State that studying at OBS has been essential for their professional growth.
Salary Increase
Have seen their salary increase after studying with us.
Job Offers
Have received new job offers after completing their studies at OBS.
Academic Excellence
We are the first 100% online Business School in the world to receive the QS Stars rating, obtaining the highest distinction, five QS Stars, in the Online Learning category.
Our Master in Digital Marketing is ranked 5th in Spanish in the E-Business and Digital Marketing category in the Eduniversal Ranking.
International Vision
We have an Alumni community of over 42,000 former students from more than 80 different nationalities.
Rankings
Certifications
- Scrum Master & Product Owner
- Scrum Master@Scale
- Product Owner@Scale
- Value Stream Management
What do our students think?
@Copyright 2025 Grupo Planeta
"I was very satisfied, i learned a lot. After doing the master's, I changed my carreer path and started a business, so it was very important to me".
María Eugenia Martín
Executive MBA
"The online methodology has given me a lot of freedom, it doesn't hold me back professionally or personally, and it has allowed me to spend a lot of time with my family and friends."
María Christina Rose
Global MBA